It is possible to use many online outlets to make your research go viral, or popular with many people online. This chapter provides an overview of how to do this. You can use social media tools such as blogs, Facebook, Twitter, Google +, and YouTube for promoting and providing your research to your academic community. Additionally, this chapter explains how you can influence Google search results to your benefit with techniques such as search engine optimization, and why you should care about search result rankings. Other pointers include using your Google Scholar Citations profile as well as your university’s existing Internet infrastructure to prominently position your research online.