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Writing and Editing for Digital Media by Writing and Editing for Digital Media, 2ndedition, teaches students how to write effectively for digital spaces--whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Mediaalso addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
Digital Marketing Strategy by Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Digital Marketing by Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Digital Literacy Unpacked by Digital literacy is a powerful subject, which supports inclusivity, social mobility and digital citizenship globally. This book brings together thought-leaders and experts in the field, providing a blend of research and practice across sectors, and provides a valuable and timely insight into digital literacy and learning. Digital Literacy Unpacked not only offers a snapshot of innovative approaches to digital literacy, but also intends to provoke discussion, encourage collaboration and inspire - whatever the role or context. The editors open up the whole area of digital literacy in all its kaleidoscopic richness, and provide diverse perspectives, content and ideas to inform thinking and practice. The cross-sectoral and global significance of digital literacy is a key theme of the book. Digital literacy is relevant to higher education, further education, schools, children, and the workplace - but crucially at its heart it is a citizenship and inclusion issue, necessary for the full participation and achievement of all in society. Content covered includes: a discussion of terminology, institutional approaches, and existing frameworks digital literacy in learning and teaching copyright literacy teaching the use of digital tools and curriculum design critical approaches to literacy combatting social exclusion using digital skills. The book will be useful reading for library and information professionals across the sector (higher education, schools, business/corporate, special, public), institutional leaders and managers, and LIS students. It will also be useful reading for educational technologists, learning and teaching professionals.
Social Media Marketing by Chapter 1: What Is Social Media
Chapter 2: Who Uses What on Social Media… and Why pp 13-38; 26 pages
Chapter 3: What Is Social Media Marketing? pp 39-70; 32 pages
Chapter 4: Strategic Issues in Social Media Marketing pp 71-100; 30 pages
Chapter 5: Operational Issues in Social Media Marketing pp 101-114; 14 pages
Chapter 6: Social Media Marketing: What Works, What Doesn’t… and Why
pp 115-144; 30 pages
Digital Media Sport by Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .
The Psychology of Digital Media at Work by In many professions daily work life has become unthinkable without the use of a computer with access to the Internet. As technological innovations progress rapidly and new applications of interactional media are invented, organizational behaviour continues to change. The central theme of this book is how new media affect organizational behavior and employee well-being. A variety of topics are considered: applications of new media in both personnel psychology and organizational psychology tools to improve selection and assessment issues arising in the context of training, learning and career development the use of online games for education and recreation the impact of mobile devices on organizational life the implications of new forms of collaboration by means of virtual teams. The research documented in this volume consists of high quality, quantitative studies illustrated by lively practical examples. The combination of science and practice ensures that new insights supported by empirical studies are translated into practical implications. The book will be essential reading for researchers and students in organizational psychology and related disciplines.
M-Powering Marketing in a Mobile World by The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.