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Books in the library are arranged like the local Public Library using the the Dewey Decimal System. Books with this system are arranged by subject. The Class number for Business and Management are 658 but some important numbers to remember are:
Business and Management Books
Recommended Print Books
Call Number: 330 SLO
Publication Date: 2017-11-01
Essentials of Irish Business Law by
Call Number: 346.415 KEE
Publication Date: 2012
Introduction to Management by
Call Number: 658 PET
Publication Date: 2006-11-10
Business Communication Today by
Call Number: 658.45 BOV
Publication Date: 2005
Selling and Sales Management by
Call Number: 658.81 JOB
Publication Date: 2015-03-26
Customer Service in Ireland by
Call Number: 658.812 TWO
Publication Date: 2007
The Taxation of Companies 2018 by
Call Number: 343.417052 KEE
Publication Date: 2018-02-23
New Print Books
Digital Marketing by An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Publication Date: 2019-02-22
Event Project Management by * Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management;* Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology;* Uses a range of international case studies to show the theory in practice;* Includes contributions from a diverse range of international experts;* Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions;This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
Publication Date: 2021-01-27
Financial Management: an Irish text by Contents:
1.Part I: Introduction to financial management -- 1.An overview of finance -- 2.Financial statments and cash flow -- 3.Financial statement analysis -- Part 2: Fundamental concepts in finance - risk and return -- 4.The time value of money -- 5.Introduction to bonds -- 6.Portfolio theory and the capital asset pricing modle -- 7.Portfolio performance taking account of risk -- Part 3: Valuations -- 8.Share and company valuations -- 9.Dividend policy --10.Mergers and acquisitions - Part 4:Long-term financial strategy -- 11.Financial forecasting and planning -- 12.Investment appraisal -- 13.The cost of capital and capital structure -- Part 5: Long-term sources of finance -- 14.Raising equity finance -- 15.The bond market -- Part 6: Short-term and medium-term sources of finance -- 16.Working capital and cash management -- 17.Inventory and credit management -- 18.Short-term sources of finance -- Part 7.Special topics in finance -- 19.Rish management -- 20.Loans and mortgages.
Accounting and finance for non-specialists Outside the Box: Rethinking ADD/ADHD in Children and Adults -- A Practical Guide identifies assumptions about ADD/ADHD that demand reevaluation in light of recent research. Building upon a current, science-based foundation, the book describes in practical terms how ADHD can be recognized at various ages; how it differs from more typical brain development; how it can significantly impair those affected; and how it can safely, and in most cases effectively, be treated in children and adults. The book is based upon current scientific research but also on the experience and perspective of the author, a clinician who has devoted more than 35 years to studying this disorder formally and countless hours to engaging with and providing treatment for a diversity of children, teenagers, and adults with ADHD and related problems. The book's audience is the wide variety of clinicians involved in assessing, treating, and/or monitoring the care of children and adults with this disorder (e.g., pediatricians, primary care physicians, psychologists, psychiatrists, neurologists, physician assistants, advanced practice nurses, and clinical social workers) and also educators, disability service providers, human resource specialists, and the adolescents and adults who seek more information about ADHD assessment and treatment for themselves or for family or friends. The book offers practical, accessible information that is grounded in the latest research: * The book is focused not primarily on details of academic arguments but on practical aspects of ADHD -- how it varies from one person to another, how it changes over the life span, how treatments need to be adjusted for different individuals, and how it sometimes gets worse and sometimes gets better.* Emphasizing that ADHD is not a simple problem of failing to listen or staying focused on a task, the author examines research demonstrating that ADHD results from impairment of a complex syndrome of brain functions essential for self-management, the "executive functions." * While DSM-5 is acknowledged as a valuable source of information about ADHD, this book draws upon a wider range of scientific research and perspectives not yet incorporated into DSM. * Although accessible to the general reader, the text includes citations to sources that can be used to obtain additional, more technical information. Utterly current and scientifically based, Outside the Box: Rethinking ADD/ADHD in Children and Adults -- A Practical Guide challenges old thinking and provides much-needed information and support to clinicians, educators, patients, and families.
Digital Marketing Strategy by Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Publication Date: 2019-04-03
Doing Research with Children by ThisThird Editionof Doing Research with Childrenis practical introduction to the process of designing, doing and writing up research with children and young people. At the centre is a commitment to engaging with children and young people as active research participants rather than as passive subjects. In the new edition, you′ll find up to date information on the fast-changing political and ethical debates around research with children and young people as well as guidance on how to carry out research yourself. Divided into three sections, the new edition covers: -the main theories and approaches of research with children and young people -expanded guidance on research ethics -techniques for conducting both qualitative and quantitative research -more on analysing your research -a brand new chapter on communicating your research findings. This is a must-have guide for students and practitioners who are engaging in research with children and young people.
Publication Date: 2012-12-06
Effective Management by This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations. Grounded in the findings of both classic and recent management and leadership research, it translates the theory into rigorous yet practical advice so that students will have the skills to manage effectively and sustainably. The book takes an innovative learner-centric approach, structured around different levels of management from individual effectiveness, through to interpersonal effectiveness, and then team and organizational effectiveness. With a global focus, lively writing style, and an eye on current and future developments, it provides a succinct, accessible, and engaging look at what it means to be a manager. Thanks to its extensive features from thought-provoking questions to global case studies, this textbook will provide you with all the necessary tools to run an introductory management course which prepares students for the managerial challenges of the 21st century.
Publication Date: 2019-10-30
Interpretation by In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham captures what has changed in our understanding of interpretation during the past two decades. Ham draws on recent advances in communication research to unveil a fresh and invigorating perspective that will lead interpreters to new and insightful pathways for making a difference on purpose through their work.
Publication Date: 2013-06-01
Social Networking Spaces by What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun. This book covers the main social networking "spaces," and introduces some of the ways people are enjoying them within a family or business context. It includes information on posting pictures, using add-ons, and working with Facebook and LinkedIn groups. It also covers the phenomenon of Twitter, including how it has grown and the road ahead. This book also covers how you can use the various networks together, such as sending a Twitter message that updates your Facebook status, or exporting your LinkedIn contact list and using it to invite people to Facebook. It also includes discussion of how to use social networks for both personal and business use, and how to keep them separate. How to use Facebook, Twitter, and other social networking sites for family, friends, and business How to make your sites talk to each other How to make the most of social networking and stay out of trouble
The 7 Habits of Highly Effective People by The definitive eBook edition of the New York Times bestselling classic named #1 Most Influential Business Book of the 20th Century by Forbes. Since its first publication in 1989, The 7 Habits of Highly Influential People has been translated into more than forty languages and sold tens of millions of copies around the world. Stephen R. Covey's timeless wisdom has inspired people of all ages and walks of life to not only improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. This definitive eBook edition includes forwards by Stephen R. Covey, Jim Collins, and Covey's children. "Every so often a book comes along that not only alters the lives of readers but leaves an imprint on the culture itself. The 7 Habits is one of those books."--Daniel Pink, author of Drive and To Sell is Human
Publication Date: 2013-11-15
Armstrong's Handbook of Strategic Human Resource Management by Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), it provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context. This fully revised seventh edition of Armstrong's Handbook of Strategic Human Resource Management contains new chapters on evidence-based strategic HRM, employee wellbeing strategies and HR analytics, as well as additional case studies and updated wider content to reflect the latest research and thinking. It remains an indispensable resource for both professionals and those studying HR qualifications, including undergraduate and masters degrees and the CIPD's advanced level qualifications. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students which include self-assessment questions, case study exercises, and a glossary and literature review.
Publication Date: 2020-12-03
The New Rules of Marketing and PR by The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Publication Date: 2020-04-28
Managing Digital Transformation by This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Publication Date: 2021-05-26