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Marketing: Databases

Recommended databases

Follow this link to browse all available databases:

A to Z listing

You can also browse across all databases by using Discover@AIT:


Business Source Complete

Business Source Complete, pick the database from the list

A scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.

You can access company reports, country reports and case studies (SWOT analysis) by selecting Source Types, under Refine Results on the left of a search results page:

Emerald Insight

Emerald Insight

Search a full-text database covering major management disciplines including, marketing, HR and organisational development, library & information management, quality and operations management.

You can access case studies under Content Type on the right of a search results page:

Marketline Advantage