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Marketing: Social Media Marketing

How to do Business on Social Media

Having a social media presence is essential for all businesses, big and small in the twenty-first century. Whether you have a product or a service, social media can boost your audience, visibility, and revenue. 

Each social media platform targets a different audience, and some target multiple. It is imperative to learn which one targets your specific audience. 

Social Media Websites and applications that enable users to create and share content or participate in social networking
Facebook  A social media site, known for sharing photos, videos, and group pages
Twitter  A micro-blogging site, 280-character limit called a tweet
Instagram  A photo and video sharing site, caption character limit: 2,200 characters. Instagram hashtag limit: 30 hashtags. Instagram bio character limit: 150 characters
Post/Content A picture, video, or written message
(#) Hashtag

Used to index or mark a word or phrase for filtering and draws attention by promoting or organizing a concept, topic, or term

Engagement Anytime a user likes, comments, or follows a specific post

"Social Media Marketing 101" 2019 by userColin Bennett
under license"Creative Commons Attribution Share Alike"

Top tips for Social Media Marketing

The following tips help break down the process of mounting a successful social media marketing strategy
Activity  Tips and Recommendations
Start with SWOT Start by conducting a SWOT analysis of your social media activity. Evaluate how your organization is currently using social media, as well as the competition (platforms, messaging, tactics, and campaigns).
Establish a baseline Establish a baseline. Take measurements for current reach and engagement before starting to use social media for marketing. This will help you gauge the impact and improve as you pursue a social media strategy.
Set goals Set specific goals for your social media campaign. Make them S.M.A.R.T. goals that align with your broader marketing strategy.
Target audience Understand how your target audience is using social media (and what platforms).
Platforms Identify which social media platforms you will use and what you want to accomplish in each.
Ownership Identify who within the organization will “own” and share responsibility for social media participation. Work out plans for how to coordinate activity and messaging if there are multiple owners.
Testing A/B test your content using the targeting features of the social media platform. Figure out which types of posts, messages, content, and topics generate better response.
Measurement Regularly take measurements for how much engagement your efforts are producing. Compare them to the benchmark and assess progress toward goals.

Monitor social media activity regularly and be sure to respond to customers, prospects, and other users.


Social Media Marketing. Authored by: Melissa Barker. Provided by: Spokane Falls Community College. LicenseCC BY: Attribution