The electronic material content for companies changes quickly. Always include the date you accessed the material from the source cited.
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Anyone conducting Market research on various companies should take a look at the Marketline Advantage database (formerly Datamonitor 360). When you come to reference from this database use the examples below:
Material Type | In Text Citation | In Text Citation |
Company Profile Template amd example |
(Report Author, Date)
In text citation….(Marketline, 2011)… |
Marketline (2011) Bord na Mona Plc company profile. [Online] Available at: Marketline Advantage Database. [Accessed 5 October 2012]. |
Industry Profile | In text citation…(Marketline, 2011)…. | Marketline (2011) Confectionery in Ireland industry profile. [Online] Available at: Marketline Advantage Database. [Accessed 5 October 2012]. |
Country profile. | In text citation…(Marketline, 2011)…. | Marketline (2011) Country analysis report: Ireland, indepth Pestle insights overview. [Online] Available at: Marketline Advantage Database. [Accessed 5 October 2012]. |
Two profiles from the same year? | Note: If you are referencing two (or more) reports from Marketline Advantage with the same year then you could differentiate between the two by adding lower case letters (a,b,c) after the year of publication. | |
Two profiles from the same year? | Bord na Mona (Marketline, 2011a) began operations in 1933. It now operates in a very volatile economic environment (Marketline, 2011b). |
Marketline (2011a) Bord na Mona Plc company profile. [Online] Available at: Marketline Advantage Database [Accessed 5 October 2012].
Marketline (2011b) Country analysis report: Ireland, indepth Pestle insights overview. [Online] Available at: Marketline Advantage Database [Accessed 5 October 2012]. |
Company Report on the Internet | Coca Cola, 2014 | Coca Cola (2014) The |
Company Annual Report | In Glanbia's annual report (2013, p. 9) it states... | Glanbia (2013) Annual report. [Online]. Killenny: Glanbia. Available at: http://www.glanbia.com/~/media/Files/G/Glanbia-Plc/Annual%20Reports/Glanbia_AR2013_web.pdf [Accessed 14 September 2014]. |