Template Author Surname, Initials. (Year of publication). Title of the book. (ed.). doi or Retrieved from URL
Reference list / Bibliography
Tracy, B. (2014). Marketing. Retrieved from https://ebookcentral.
“Many marketing experts say that all marketing in the future will depend on your ability to segment.” (Tracy, 2014, p.35)
According to Tracy (2014) your ability to segment… (p.35)