100 Posters That Changed the World by
A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. Classic posters from the last 300 years and the stories behind them. Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading the word, but a poster could be tightly targeted by its location. Organized chronologically, 100 Posters That Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century. As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances. The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication. In the West it was used to sell products - in the East it was used to sell regimes and control behaviour. Along with historic moments in poster evolution, 100 Posters That Changed the World charts the most impactful designs of the last 300 years - images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at you.
Adobe Photoshop Classroom in a Book (2021 Release) by
The fastest, easiest, most comprehensive way to learn Adobe Photoshop Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does -- an official training series from Adobe, developed with the support of Adobe product experts. Adobe Photoshop Classroom in a Book (2021 release) contains 15 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book What you need to use this book: Adobe Photoshop (2021 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Photoshop software.
The Bedside, Bathtub and Armchair Companion to Dracula by
Published in 1897, Bram Stoker's Dracula was the last of the nineteenth century's three major horror stories. It followed Mary Shelley's Frankenstein and Robert Louis Stevenson's The Strange Case of Dr. Jekyll and Mr. Hyde, but Stoker's novel had the greater impact on our culture and our nightmares. Count Dracula has been called the king of the vampires, but, in truth, he is the king of all the monsters, and his influence can be seen everywhere today: in everything from the number-obsessed count on sesame street to the vast fandom for Anne Rice's vampire chronicles. He is arguably the most recognized of characters, not the least of which is the iconic performance of Bella Lugosi. With Stoker's novel serving as the backbone, this Bedside, Bathtub & Armchair Companion to the world's most famous vampire considers all aspects of the Dracula phenomenon in often entertaining and unexpected ways-in the Bedside tradition: the book, its author, its psychological and sociological implications, the stage plays, the movies, television versions, the actors, and, of course, the historical Dracula, Vlad the Impaler.
Frontiers in Protein Structure, Function, and Dynamics by 
Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence by
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today's hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: Leverage Instagram to build and strengthen your business or personal brand Design an effective marketing plan for the platform Sell directly on Instagram with Shop-able posts Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.
An Introduction to Mechanical Engineering, SI Edition by
Gain insight into today's ever-emerging field of mechanical engineering as you develop an appreciation for how engineers design the hardware that builds and improves societies around the world. AN INTRODUCTION TO MECHANICAL ENGINEERING, 4E is an ideal resource during your first or second year of your mechanical engineering program. It's also a useful tool if you are pursuing a closely related field. The book balances timely treatments of technical problem-solving skills, design, engineering analysis, and modern technology to provide the solid mechanical engineering foundation you need for future success.
The Logo Design Idea Book by
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
An Oral History of University College Galway, 1930-80 by
"The University in Living Memory" was an oral history project initiated by NUIG in 2007 to establish what it was like to study, teach, and work at what was formerly University College Galway from 1930 to 1980. Interviews were conducted with everyone from college presidents to grounds staff, from students who began their college lives in the 1930s to the post-free-education student activists of the 1970s. There are tales of lady superintendents supervising the moral well-being of female students; of dodgy digs and batty landladies; of eccentric professors and maternal tea ladies. There are scholarship students coming to Galway with a single change of clothes and very little else except a keen desire for knowledge, de-mobbed American GIs coming to study medicine in the 1950s and creating quite an impression on the female population, army cadets, nuns, and brothers who made up quite distinct strands of the student population, and generations of ordinary students from every part of the country and socio-economic background who came to UCG for a good education--and to have some fun in the process. This book tells the story of a university that changed considerably over time, but retains the affection of those who have been associated with it over many decades.
Small Scale Sport Tourism Events and Local Sustainable Development by
This book outlines the impacts of small scale sport tourism events on local sustainable development in different countries. Using half marathons organized in small and medium sized cities as an example, the chapters are robust case studies, applying a unified methodology in order to provide a clear overview of the sport tourism system in each country. The book begins with a description of the methodologies used and an overview of the countries studied. The country chapters focus on several dimensions of sport tourism in each city, including but not limited to the history of past sport tourism events in the municipality, the characteristics of the city hosting the event, the demographic profile of participants in the event, and the quantifiable economic, environmental, and sociocultural impacts of the event. Each chapter concludes with analysis and policy recommendations for holding future events that contribute to local sustainable development. The book concludes by summarizing and comparing the main results across different countries, and presenting main conclusions and overarching recommendations. Written by international experts in sports tourism, this book is geared towards academic researchers and students, interested in sport tourism, sports economics, management, and sustainable development, as well as policy makers and professionals tasked with bringing such events to their cities.
The Typography Idea Book by
Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.
Water Quality Monitoring by
Water quality monitoring is a fundamental tool in the management of freshwater resources, and this book covers the entire monitoring process providing detailed guidance for implementing a monitoring network with step-by-step descriptions of field and laboratory methods.
Work and Employment in a Changing Business Environment by
Work and Employment in a Changing Business Environment is the definitive textbook for the new CIPD Advanced Level 7 module. It provides students with an understanding of the major contemporary trends in the HR business environment and discussion of significant areas of HR and Learning and Development (L&D) activity that derive from or are given additional prominence as a result of environmental developments.It provides students with an understanding of ways in which major, long-term environmental developments affect employment, work and people management in organizations as well as a thorough grounding in current and short-term developments in the people management environment. These areas include globalisation, technology, the economy, labour markets, society, politics, public policy and employment regulation. This book also includes expert coverage of how change, innovation and creativity can promote improvements in organisational productivity. Most importantly, this brand new textbook covers the key elements that students on HR masters courses will need in their future careers including flexibility, agility and resilience. productivity, ethics and values, sustainability, equality, diversity and inclusion, wellbeing and working internationally. Case studies and examples demonstrate how the theory applies in practice and pause and review boxes will help students think critically about the content. Work and Employment in a Changing Business Environment is ideal reading for all postgraduate students on both CIPD and non-CIPD accredited courses. Online supporting resources include powerpoint slides for every chapter.
The Worth Expert Guide to Writing in Psychology by
Filled with practical tips and advice, this brief and easy-to-use guide helps psychology majors write more effectively in the discipline. It's a go-to resource for producing all kinds of writing projects (term papers, annotated bibliographies, literature reviews, research proposals, lab/research reports), with specific guidance on planning projects, developing topic ideas, avoiding grammatical errors, and formatting in APA style. This is a multipurpose book that will serve students throughout the academic and professional careers in psychology. The author provides suggestions for how to budget time for writing, how to plan writing sessions, and tips about problematic grammatical issues. The text addresses topics such as developing an idea for writing and explores the major types of writing assignments that students may face (i.e., term paper, annotated bibliography, literature review, research proposal, and lab/research report). The author also points out important differences in APA formatting for various types of assignments. This is a multipurpose book that will aid students regardless of the type of writing assignment they face--a good book to keep for all of their psychology career.
